The most affordable seaside towns in the UK

23 May 2025

5 min read

According to recent data, demand for seaside properties has surged by an impressive 115% compared to pre-pandemic levels, suggesting that many Brits are eager to swap city living for a life by the coast. But as demand grows, so too do prices, making house hunting at the seaside a bit more of a challenge.

To help make the dream of coastal living more achievable, we’ve used data from Rightmove to reveal the most affordable UK coastal towns for both buying and renting. On top of that, we’ve also looked into things like the number of beaches and average sunshine hours to find out the very best seaside towns in the UK to satisfy coastal cravings.

The top 20 most affordable seaside locations in the UK

Town
Average house price
Average rent price (pcm)
House price to income ratio
Rent as % of gross monthly income
Town Oban
Average house price £220,458
Average rent price (pcm) £800
House price to income ratio 7.97x
Rent as % of gross monthly income 34.70%
Town Morecambe
Average house price £194,295
Average rent price (pcm) £821
House price to income ratio 7.44x
Rent as % of gross monthly income 37.74%
Town Blackpool
Average house price £147,449
Average rent price (pcm) £704
House price to income ratio 6.98x
Rent as % of gross monthly income 40.02%
Town Troon
Average house price £225,977
Average rent price (pcm) £982
House price to income ratio 7.84x
Rent as % of gross monthly income 40.91%
Town Filey
Average house price £213,669
Average rent price (pcm) £767
House price to income ratio 8.76x
Rent as % of gross monthly income 37.74%
Town Scarborough
Average house price £202,600
Average rent price (pcm) £840
House price to income ratio 8.76x
Rent as % of gross monthly income 43.56%
Town Whitby
Average house price £253,519
Average rent price (pcm) £755
House price to income ratio 10.40x
Rent as % of gross monthly income 37.15%
Town Southport
Average house price £239,472
Average rent price (pcm) £895
House price to income ratio 9.97x
Rent as % of gross monthly income 44.71%
Town Dunbar
Average house price £327,821
Average rent price (pcm) £945
House price to income ratio 12.15x
Rent as % of gross monthly income 42.02%
Town Swansea
Average house price £200,648
Average rent price (pcm) £1,362
House price to income ratio 8.39x
Rent as % of gross monthly income 68.33%
Town Portsmouth
Average house price £287,599
Average rent price (pcm) £1,477
House price to income ratio 10.07x
Rent as % of gross monthly income 64.07%
Town Torquay
Average house price £262,460
Average rent price (pcm) £1,137
House price to income ratio 11.27x
Rent as % of gross monthly income 58.57%
Town Eastbourne
Average house price £313,862
Average rent price (pcm) £1,326
House price to income ratio 11.52x
Rent as % of gross monthly income 58.40%
Town Weymouth
Average house price £305,854
Average rent price (pcm) £1,108
House price to income ratio 12.76x
Rent as % of gross monthly income 55.46%
Town Hastings
Average house price £309,904
Average rent price (pcm) £1,217
House price to income ratio 12.47x
Rent as % of gross monthly income 58.75%
Town Ramsgate
Average house price £273,903
Average rent price (pcm) £1,078
House price to income ratio 12.66x
Rent as % of gross monthly income 59.80%
Town Deal
Average house price £344,245
Average rent price (pcm) £1,344
House price to income ratio 13.08x
Rent as % of gross monthly income 61.30%
Town Aberystwyth
Average house price £241,927
Average rent price (pcm) £1,337
House price to income ratio 11.16x
Rent as % of gross monthly income 79.99%
Town Margate
Average house price £308,550
Average rent price (pcm) £1,199
House price to income ratio 14.26x
Rent as % of gross monthly income 66.51%
Town Newquay
Average house price £345,917
Average rent price (pcm) £1,176
House price to income ratio 15.65x
Rent as % of gross monthly income 63.86%

1. Oban

As well as being known as Scotland’s seafood capital, our ranking crowns Oban as the most budget-friendly seaside town in the UK.

The average house price in this charming resort town is £220,458, which works out as 7.97 times the average yearly income for the area. That might seem like a large percentage, but it’s actually one of the lowest on the list, making Oban an attractive option for buyers on a budget.

Even better, the average rent price in Oban is £800 per month, which is 34.7% of the average monthly income. That’s the lowest percentage of all locations we looked at – so if you’re looking to rent affordably in a seaside town, Oban could be a great choice.

On top of affordable prices, Oban also offers incredible coastal views and plenty of nearby beaches to soak up the Scottish scenery.

2. Morecambe

In second place is Morecambe. This Lancashire gem captures the essence of the English seaside, offering panoramic views over the seafront – as well as some of the most affordable house prices in the country.

The average house price here is actually lower than in Oban at £194,295, working out as 7.44 times the average annual income. However, rent prices in Morecambe are slightly higher, at an average of £821 per month. That’s 37.7% of the average monthly income.

3. Blackpool

Blackpool actually ties with Morecambe for second place, largely thanks to its very affordable house prices. The average house will set you back £147,449 in Blackpool, which is 6.98 times an average yearly salary – making Blackpool the most affordable seaside town to purchase a property in the UK.

Unfortunately, Blackpool is slightly let down by its rent prices. At an average of £704 per month, rent in Blackpool works out as 40% of the average monthly salary, which is higher than in Morecambe or Oban. That being said, it’s still among the most budget-friendly in the country.

4. Troon

Troon takes the fourth spot on our list of the most affordable seaside towns in the UK. With an average house price of £225,977 – that’s 7.84 times the local average annual salary – this picturesque town on Scotland’s west coast offers relatively accessible property prices compared to other coastal locations.

Renters can also find good value here, with the average monthly rent coming in at £982, which equates to 40.9% of the local average monthly income. That’s among the more reasonable ratios we found, making Troon an appealing option for both buyers and renters. Add in its sandy beaches, world-class golf courses, and easy access to Glasgow, and it’s easy to see why Troon stands out.

5. Filey

Filey rounds out the top five in our ranking of the UK’s most affordable seaside towns, offering a balance between coastal charm and cost of living.

The average property price in this North Yorkshire haven is £213,669 – equivalent to 8.76 times the local average annual income. While that ratio is slightly higher than some other towns on the list, it still represents a comparatively affordable route to homeownership by the sea.

For renters, Filey is even more appealing: the average monthly rent of £767 accounts for just 37.7% of the typical monthly salary in the area. That makes it one of the better-value options for those looking to enjoy life on the coast without breaking the bank.

The top 20 best seaside locations in the UK

When it comes to where all the best individual locations are situated, the South West of England comes out on top with every town in the top five being located in either Cornwall or Devon:

Town
Number of beaches in county
Crimes per 1,000 people
Walkability score
Average daily sunshine hours
Town Falmouth
Number of beaches in county 142
Crimes per 1,000 people 36
Walkability score 92
Average daily sunshine hours 4.5
Town St Ives
Number of beaches in county 142
Crimes per 1,000 people 19
Walkability score 84
Average daily sunshine hours 4.5
Town Newquay
Number of beaches in county 142
Crimes per 1,000 people 71
Walkability score 88
Average daily sunshine hours 4.5
Town Salcombe
Number of beaches in county 131
Crimes per 1,000 people 11
Walkability score 75
Average daily sunshine hours 4.7
Town Torquay
Number of beaches in county 131
Crimes per 1,000 people 82
Walkability score 87
Average daily sunshine hours 4.7
Town Bournemouth
Number of beaches in county 66
Crimes per 1,000 people 83
Walkability score 97
Average daily sunshine hours 4.8
Town Weymouth
Number of beaches in county 66
Crimes per 1,000 people 88
Walkability score 93
Average daily sunshine hours 4.8
Town Swanage
Number of beaches in county 66
Crimes per 1,000 people 63
Walkability score 87
Average daily sunshine hours 4.7
Town Broadstairs
Number of beaches in county 56
Crimes per 1,000 people 76
Walkability score 92
Average daily sunshine hours 4.6
Town Brighton
Number of beaches in county 32
Crimes per 1,000 people 109
Walkability score 100
Average daily sunshine hours 4.6
Town Deal
Number of beaches in county 56
Crimes per 1,000 people 98
Walkability score 93
Average daily sunshine hours 4.6
Town Eastbourne
Number of beaches in county 32
Crimes per 1,000 people 112
Walkability score 96
Average daily sunshine hours 4.8
Town Ramsgate
Number of beaches in county 56
Crimes per 1,000 people 143
Walkability score 96
Average daily sunshine hours 4.6
Town Whitstable
Number of beaches in county 56
Crimes per 1,000 people 83
Walkability score 87
Average daily sunshine hours 4.4
Town Tenby
Number of beaches in county 88
Crimes per 1,000 people 91
Walkability score 80
Average daily sunshine hours 4.5
Town St Andrews
Number of beaches in county 27
Crimes per 1,000 people 43
Walkability score 89
Average daily sunshine hours 4.0
Town Margate
Number of beaches in county 56
Crimes per 1,000 people 156
Walkability score 94
Average daily sunshine hours 4.6
Town Filey
Number of beaches in county 43
Crimes per 1,000 people 67
Walkability score 84
Average daily sunshine hours 4.4
Town Swansea
Number of beaches in county 5
Crimes per 1,000 people 106
Walkability score 96
Average daily sunshine hours 4.4
Town Hastings
Number of beaches in county 32
Crimes per 1,000 people 113
Walkability score 87
Average daily sunshine hours 4.8

1. Falmouth

Falmouth takes the crown as the best seaside town in the UK, and it's easy to see why. Nestled in the heart of Cornwall – which is home to a very impressive 142 beaches – this vibrant coastal town is bursting with natural beauty.

Falmouth boasts a walkability score of 92, making it easy to get around on foot and soak up the harbour views, independent shops and local seafood spots. With a low crime rate of 36 per 1,000 people, it’s among the safest seaside spots in the country. On top of that, Cornwall sees an average of 4.5 hours of sunshine per day – not too bad for England.

Whether you’re into beach-hopping or simply enjoying the coastal lifestyle, Falmouth is hard to beat.

2. St Ives

Coming in second is the stunning St Ives, another Cornish gem with postcard-worthy beaches and a laid-back artistic vibe.

Known for its turquoise waters and thriving art scene, this town offers not just beauty but peace of mind, too – its crime rate of just 19 per 1,000 people is among the lowest in the country. With a strong walkability score of 84, most of the town’s galleries and cafés are just a short stroll away.

Add to that the benefit of Cornwall’s 142 beaches, and St Ives becomes a dream destination for anyone craving coastal living with a safe and friendly feel.

3. Newquay

Newquay takes third place, and is a top choice for lovers of surf and sand.

While its crime rate is higher than some others on the list at 71 per 1,000 people, it still falls well below many UK towns. A solid walkability score of 88 means getting from surf schools to sea-view cafes is a breeze. And with easy access to Cornwall’s unmatched selection of beaches, locals are well positioned to enjoy some of the UK’s best coastal experiences.

4. Salcombe

In fourth place is Salcombe, a serene Devonshire town with picture-perfect estuary views.

It's the safest town on the list with an impressively low crime rate of just 11 per 1,000 people, making it an excellent choice for families or anyone prioritising peace and quiet. And while it has the lowest walkability score among the top five at 75, it’s still comfortably accessible.

With access to Devon’s 131 beaches and an average of 4.7 sunshine hours per day, Salcombe offers a sunny and secure escape on the south coast.

5. Torquay

Fifth place goes to Torquay, a classic English Riviera destination in Devon.

Torquay offers a walkability score of 87, meaning most of its seafront attractions and shops are easily reachable on foot. It does have the highest crime rate in the top five at 82 per 1,000 people, but this is still relatively low by national standards.

Torquay’s access to Devon’s many beaches and mild coastal climate make it an attractive option for anyone seeking a lively yet scenic seaside setting, complete with good local amenities and a holiday vibe that lasts year-round.

In sixth place you can find the first town that isn’t located within Cornwall or Devon - Bournemouth. With a walkability score of 97 and higher amount of average daily sunshine hours compared to the towns that rank higher overall, Bournemouth could be the ideal location for those who enjoy long walks in the sun.

Advice for seaside buyers

Buying a home, especially in a sought-after seaside location, requires careful financial planning. Here are some expert tips from Warren Cain, Head of Mortgage Products at The Co-operative Bank, on how to save effectively for your dream coastal property.

Set a realistic savings goal

To know how much you’ll need in savings, start by researching the average house prices in your preferred seaside town and calculate how much your deposit will need to be. Typically, you’ll need to save a minimum of 10% of the cost of the property you want to buy.

Mortgage lenders also tend to offer lower interest rates to buyers with larger deposits, so the more you can save, the better your chances of securing a favourable deal.

Know your budget

Before you start searching for homes, it's essential to determine how much you can realistically afford. This will help you focus on properties within your budget and avoid falling in love with a coastal home you can't afford.

There are a number of factors to consider when calculating your budget, like your income, expenses and debt. You can use tools like our mortgage calculator to find out what property price you can afford or what your monthly mortgage repayment might be.

Consider the full costs of coastal life

While the seaside towns in our list offer affordability, it’s important to consider any additional costs that can come as a result of choosing the seaside lifestyle.

These could include flood insurance premiums that may be higher in coastal locations, the maintenance costs for sea-facing homes (such as salty air causing wear and tear), and the commuter costs that may incur if you work outside of your new town.

Sources & Methodology

You can find the full ranking and data via this link.

This analysis identified the most affordable seaside locations in the UK by analysing key factors that contribute to cost-effective coastal living. Our ranking was based on the following metrics:

  1. Average House Prices – Collected from Rightmove, using overall average prices for each location.
  2. Average Rent Prices – Sourced from Home.co.uk to reflect the typical cost of renting in each area.
  3. Median gross weekly earnings – Collected from ONS, and multiplied to discover average monthly and yearly earnings.

We also analysed four other key metrics to discover the best seaside towns in the UK:

  1. Number of Beaches – Gathered from The Beach Guide, listing the total number of beaches within the relevant county.
  2. Crime Rates – Pulled from CrimeRate.co.uk for England and Wales, and DataMap Scotland for Scottish locations, based on crimes per 1,000 people.
  3. Walkability Scores – Retrieved from Walk Score by analysing how pedestrian-friendly each town is.
  4. Average Daily Sunshine Hours – Compiled from sources like Weather2Travel and Weather and Climate, calculating the total annual average of daily sunshine hours.

It's important to note that search data may not fully capture financial confidence or resilience, as individual behaviour varies widely. Some people may seek financial advice from sources other than online searches, while others might not search at all despite experiencing financial concerns.

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