Co-op Bank Launches Campaign On Fun Kids Dab Radio

19 September 2016

2 min read

From today, (September 19th 2016), the Co-op Bank will work with Fun Kids DAB Radio to encourage child listeners (and their parents) to learn about money and how to save.

The campaign includes ten, three minute episodes that will play out on the DAB channel at 8.30am every day on a 2 week rotation over the next 10 weeks.

Listeners of Fun Kids Radio will hear the story of Bobby, Chloe and Elisha, as they complete a school project to come up with a song about money. The children will write a section of the song everyday with the tenth episode broadcasting the full pop song.  The campaign objectives are to educate young children on how to keep their money safe and to instil the benefits of saving.

Alastair Pegg, Marketing Director at The Co-op Bank said: “We wanted to do something a little different and reach out to children who might find the topic of money boring and have little interest in finding out more about finance. Educating youngsters to have a better understanding of their finances as they grow and have more interaction with money will hopefully mean they make better and more informed choices as they take on responsibility for the money they’re given and then eventually earn.

“Not only is our campaign intended to get kids thinking more about money but also to encourage their parents to consider discussing finance with their children so they grow up more confident and better informed of how it all works and what they need to think about as they get older.

“This is a first for the bank and we hope that it will be a good test of how we can talk to a totally different audience to help them have a better understanding of money matters.”

ENDS

Notes to Editors:

About the Co-operative Bank

the Co-operative Bank plc provide a full range of banking products and services to almost 5 million retail and SME (Small and Medium Sizes Enterprises) customers. The Bank is fully committed to values and ethics in line with the principles of the co-operative movement.

For further information please contact

Nicki Parry, Head of Media Relations

The Co-operative Bank Press Office

Tel: 07734 002 983

Email: nicki.parry@co-operativebank.co.uk

Twitter: @CooperativeBank

Contact

Corporate

Lesley McPherson, Director of Communications

Mobile:+44 (0) 7725 903 270

Email Lesley McPherson

Head of Media Relations

Nicki Parry

Mobile: 07734 002 983

Email Nicki Parry

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