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Bauer Media partners with The Co-operative Bank to launch new LGBTQ+ radio station, Hits Radio Pride

29 July 2020

Whilst outdoor Pride events across the country have had to cancel this year, Hits Radio has today announced it is launching a new LGBTQ+ dedicated station, Hits Radio Pride, to ensure the party can still go on!

Hits Radio Pride will go live on 28 August and the festivities don’t stop there – the weekend will also see all stations across the Hits Radio Network celebrating Pride with The Hits Radio Network’s Pride Weekend.

Listeners to the Hits Radio Network’s Pride Weekend and the new station can expect to hear a vibrant playlist of some of the biggest hits and throwbacks, including Lady Gaga, Lizzo, Kim Petras, Sam Smith, Kylie, Harry Styles, Ariana Grande, Years and Years and many more plus some very special guests.

In partnership with The Co-operative Bank and working with LGBT+ helpline Switchboard, the new station will be a fresh and unique destination where the LGBTQ+ community, advocates and allies can feel connected, safe and empowered to be themselves.

Speaking about the launch, Hits Radio presenter Jordan Lee said “As radio partner of multiple Pride events around the UK, Hits Radio has been a real cheerleader for diversity and inclusion, so we’re really humbled to be able to step-up that commitment with the launch of this new station. It’s never been more vital to offer a platform for people to come together, and with Hits Radio Pride we plan to create the UK’s biggest Pride party! Everyone’s invited and the great thing is – the fun doesn’t have to stop.”

Deb Darlington, Brand Director at The Co-operative Bank said; “We’re delighted to be supporting Hits Radio Pride. This is an opportunity to elevate the importance of inclusivity and diversity; which are values we have at the heart of our business and help differentiate us as the original ethical bank. We are an organisation that is for people with purpose and the launch of Hits Radio Pride is something we’re really excited to champion.”

The new launch will receive all the benefits of being part of the larger Hits Radio Network, including access to its diverse presenting line-up, and DAB distribution to areas of the UK where communities may currently feel underserved. Featuring programming from across the UK, Hits Radio Pride will be a truly national station. There will be shows and content from hubs across the UK, ensuring that listeners receive a diverse and representative mix.

The station will be available initially on DAB in Bradford, Stoke, Swansea, Liverpool and Northern Ireland, as well as on DAB+ in London. It will also be available online, on smart speakers and through the Hits Radio app nationally.

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Media Enquiries:
Nicki Parry
The Co-operative Bank
Tel: 0161 201 1590 Email: nicki.parry@co-operativebank.co.uk

About The Co-operative Bank
The Co-operative Bank plc provides a full range of banking products and services to retail and SME (Small and Medium Sized Enterprises) customers and is committed to values and ethics in line with the principles of the co-operative movement.

The Co-operative Bank is the only high street bank with a customer-led ethical policy which gives customers a say in how their money is used. Launched in 1992, the Policy has been updated on five occasions, with new commitments added in January 2015 to cover how the Bank operates its business, products and services, workplace and culture, relationships with suppliers and other stakeholders and campaigning.

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