Caring for our customers
21 May 2020
A co-operative approach has always been at the heart of The Bank’s values, and now, maybe more than any other time, our customers and colleagues are showing the real value of working together.
Every day we are working hard to find ways to support and enrich the lives of others. Whilst always supporting all of our customers, we felt those customers who work for the NHS needed a little extra help and recognition at this time to thank them for all that they do.
What started out with a TV advert to clap for carers back in March, still continues to evolve into a larger co-operative success. An email, sent to our customers, identified as NHS workers, received fantastic feedback as a great demonstration of supporting each other and recognising how, by working together, we could make big changes.
This led to many of our colleagues and supporters fundraising and donating essential items that our customers told us were needed. Additionally, our branch staff engaged in fundraising events at locations across the UK; from sponsored fitness challenges to head shaving!
These donations and fundraising activities have enabled us to create care packages to send to many NHS locations throughout the UK. We have also identified specific items that would help make NHS staff and patients’ lives a little easier, including headsets, iPads, as well as cameras and laminating equipment to hospitals, for staff to display a photo of their masked faces, helping to reassure patients suffering in hospital.
Our co-operative spirit has been proven to be the right approach to help all of those in need – at a time when they need it most.
Read more about how we've been supporting charities and local communities who have been making a difference during the coronavirus crisis here.