From today, (September 19th 2016), the Co-op Bank will work with Fun Kids DAB Radio to encourage child listeners (and their parents) to learn about money and how to save.
The campaign includes ten, three minute episodes that will play out on the DAB channel at 8.30am every day on a 2 week rotation over the next 10 weeks.
Listeners of Fun Kids Radio will hear the story of Bobby, Chloe and Elisha, as they complete a school project to come up with a song about money. The children will write a section of the song everyday with the tenth episode broadcasting the full pop song. The campaign objectives are to educate young children on how to keep their money safe and to instil the benefits of saving.
Alastair Pegg, Marketing Director at The Co-op Bank said: “We wanted to do something a little different and reach out to children who might find the topic of money boring and have little interest in finding out more about finance. Educating youngsters to have a better understanding of their finances as they grow and have more interaction with money will hopefully mean they make better and more informed choices as they take on responsibility for the money they’re given and then eventually earn.
“Not only is our campaign intended to get kids thinking more about money but also to encourage their parents to consider discussing finance with their children so they grow up more confident and better informed of how it all works and what they need to think about as they get older.
“This is a first for the bank and we hope that it will be a good test of how we can talk to a totally different audience to help them have a better understanding of money matters.”
About The Co-operative Bank
The Co-operative Bank plc provides a full range of banking products and services to around 4.4 million retail and SME (Small and Medium Sized Enterprises) customers. The Bank is committed to values and ethics in line with the principles of the co-operative movement.
The Co-operative Bank is the only high street bank with a customer-led ethical policy which gives customers a say in how their money is used. Launched in 1992, the Policy has been updated on five occasions, with new commitments added in January 2015 to cover how the Bank operates its business, products and services, workplace and culture, relationships with suppliers and other stakeholders and campaigning.