These co-operative values are still important to us today; they are more than the foundations of the bank, they are what bring us together – colleagues, customers, the businesses who bank with us, the charities we support and the issues we stand for.
We are a community of people that get involved rather than stand on the side-lines. We are the colleagues that are committed to helping our customers. We are the co-operatives, credit unions, charities and small businesses who have proven that our combined strength can build both a stronger economy and society. We are the customer views shaping our ethical policy – steering our choices in who we provide banking to. We are the bank that believes in the power of “we”.
In our new TV advert we celebrate our co-operative spirit and recognise that doing the right thing doesn’t always come easy, but it’s good when we try.
We believe it’s important that we combine our efforts to make the changes we believe are right; that’s why we’re proud to be the only UK high street bank with a customer-led Ethical Policy. Our customers know their money will be kept safe and not be used in a way that conflicts with their values and ethics. So when they tell us they don’t want us to provide banking services to organisations involved in the arms trade or to those involved in animal testing for cosmetic purposes, we don’t.