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Introduction
Campaign Analysis:
  Cluster Bombs >>

Campaign Analysis:
  Ethical Purchasing Index


Financial Statements 2002

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Campaign Analysis : Cluster Bombs
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the great clear up operation
Written by Richard Evans,
ethics etc...
Why campaign?
In 1996, the bank began campaigning alongside UK and international organisations and governments for a ban on the manufacture and use of anti-personnel landmines.i By February 2003, 144 countries had signed the Ottawa Treaty banning anti-personnel landmines, marking a highly successful outcome for the campaign.

However, other types of unexploded ordnance, like cluster bombs, have recently been shown to be as devastating, causing death and terrible injuries to innocent people and hindering economic development long after conflicts have ended. Examples include unexploded bombs, shells, mortars, missiles and individual bomblets from cluster bombs. Until recently, little was known about the effects of these unexploded weapons in post-conflict regions.

The bank's 'cluster bomb' campaign aimed to raise public awareness, to put up-to-date, objective research into the hands of international decision makers and to secure international agreement that countries using these weapons should take responsibility for subsequent clear-up operations and for protecting innocent civilians. It also raised money through Customers Who Care to fund organisations involved in clearing explosive weapons in former war zones in Sri Lanka, Cambodia, Sudan and Nagorno Karabakh.
Landmine clearance in the Sudan
The provision of funding for ordnance clearance operations undertaken by Landmine Action in the Sudan, the Halo Trust in Nagorno Karabakh and Mines Advisory Group (MAG) in Cambodia, was a key element of the bank's Cluster Bombs campaign, launched in February 2002.
What has been achieved so far?
Research and awareness raising Two substantial pieces of research into the effects of cluster bombs and other unexploded weapons were commissioned. 'Explosive Remnants of War' ii, published in March 2002, provided the first detailed factual information about numbers of victims, the causes of accidents and their personal impact in Cambodia, Eritrea and Kosovo. It showed that the level of incidents, fatalities and severe injuries was significantly higher than those resulting from anti-personnel landmines. The research also addressed the extent to which unexploded ordnance interfered with farming and economic life. The report was praised for including a number of illustrated case studies describing the tragic effects on individuals and communities. A second report on Sri Lanka was presented at the United Nations Convention on Conventional Weapons (UN CCW) in December 2002.

The impact of the 'Explosive Remnants of War' briefing on the Foreign and Commonwealth Office, on Clare Short at the Department for International Development in March and on national delegates at the UN CCW in May, was very significant. It was recognised that the report provided reliable, and hitherto unavailable, information on the effects of these weapons in post conflict situations. The report resulted in an invitation from the Chair of the UN CCW meetings for Landmine Action to attend meetings and participate in the discussions. The Ministry of Defence has said that the "Explosive Remnants of War report has made an important contribution towards greater understanding of the humanitarian impact of explosive remnants." The Minister for the Armed Forces welcomed the report in a Written Parliamentary Answer on 10th April 2002.

The bank's advertisements in the national press and the Guardian 'Aftershock' supplement, produced in association with the bank, raised public awareness and resulted in signatories for the bank's petition, donations to the clearance operation and requests for the report.

The great clear up operation £370,000 was raised by customers' spending on their Co-operative Bank credit and debit cards. £129,000 was distributed to partners to fund clear up operations and training for teams of local experts in Sudan, Cambodia and Nagorno Karabakhiii. This was in addition to £42,000 raised during 2001 and already used to fund clearance work by The Halo Trust and MAG in Sri Lanka. While the agencies get most of their clearance funding from international governments, they readily acknowledged the significance of other funding, which allows greater flexibility in the field. It is also useful in leveraging matching donations from other private sources.
ERW Publication
Published by Landmine Action in March 2002, with research and production costs funded by The Co-operative Bank, this report was used as an awareness raising and lobbying tool.

Landmine clearance in the Sudan
Published during Landmine Action week in November 2002, the Guardian's 'Aftershock' supplement provided information on the impact of unexploded ordnance on post-conflict communities to the Guardian's 400,000 daily readers.
The campaign for a new international agreement Richard Lloyd, Director of Landmine Action iv, has expressed his delight at the impact of the 'Explosive Remnants of War' report and the later Sri Lanka research report. He believes that these would not have been produced without the bank's funding. The reports have been studied in detail by delegates to the UN CCW Working Groups and have undoubtedly influenced the decision to start negotiating a new protocol on explosive remnants of war in 2003. Richard Lloyd praised the bank not only for paying the research and publication costs, but also for the bank's expertise, management support and real sense of urgency.

Bank financial support enabled Landmine Action to prepare materials and to attend the UN meetings in Geneva. Even more important was the timing of a bank-hosted reception at Westminster (for Ministers, MPs and Civil Servants), national press advertising and the 'Aftershock' supplement in The Guardian, which contacts in Whitehall described as "spot on".

Richard Lloyd has stated that these types of negotiations at the UN are very sensitive to national military capabilities and objectives and it can take many years to even agree that a new treaty is needed or is a realistic possibility. He believes the bank's actions have accelerated the whole process at the UN negotiations. In December, the UN CCW passed a resolution to start negotiating an agreement on explosives remnants of war early in 2003.
Richard Lloyd, Clare Short and Mervyn Pedelty
Richard Lloyd, Director, Landmine Action, the Rt Hon Clare Short MP, Secretary of State for International Development and Mervyn Pedelty, Chief Executive, at the Westminster launch of 'Explosive Remnants of War'.
Conclusion
In 2002, the bank moved away from its previous pattern of conducting two or more 'Customers Who Care' campaigns each year. In the bank's assessment, the seriousness of the cluster bomb issue demanded a longer commitment and a focusing of resources if campaign objectives were to be achieved. The words and actions of Government Ministers and officials, and the Chair and delegates to the UN negotiations, along with the endorsement of the bank's campaign partners, have convinced me that this commitment has been justified.

"The campaign supported by The Co-operative Bank has undoubtedly played a central role in raising awareness of the humanitarian issues raised by explosive remnants of war. The recommendations in the report on explosive remnants of war have been clearly influential in the international discussions." Ministry of Defence "

DFID sees The Co-operative Bank's sponsorship of this issue as constructive in increasing awareness and knowledge of this subject. Their sponsorship of Landmine Action's report was important." Department for International Development

Landmine Action, a small organisation, admits working with the bank was demanding at times. However, the result has been that strategic objectives have been achieved with impeccable timing and new initiatives, that they would have found impossible to pull off alone, have been successfully undertaken. This outstanding campaign has raised public awareness, paid for substantial work in clearing unexploded munitions and made the possibility of a change in global policy, through international negotiation at the UN CCW, real and achievable. The bank has played a key role, which confirms its commitment not just to its ethical branding, but also to making the world a better place for all. It is a campaign that should make every one of the bank's customers and employees proud, whether they have participated directly or not.

Signature of Richard Evans
Richard Evans,
ethics etc...
March 2003
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The above data and commentary has been audited by ethics etc...