In this section, recent or ongoing campaigns and
alliances are reviewed to establish whether the bank's
primary interest is marketing benefit or advancement of
the issues, as it claims. Previous reviews have included
the bank's involvement with Greenpeace, RSPB,
Christian Aid, Amnesty International (UK), Landmines,
Fairtrade coffee, Third World debt and Refugees. In
previous reports, coverage has focused on an analysis
of a Customers Who Care campaigni (where the bank
engages on a single issue for a limited amount of time
with one or more partners) and an affinity credit card
relationship.ii This year, with the approval of the bank's
auditor, ethics etc..., a different approach has been
taken. The long-standing issues of Climate Change
and Combating Financial Exclusion will be reviewed. In
both cases, activity has stretched across a number of
years and engagement has been extensive and varied.
More importantly, in both cases the bank has made a
significant stand, with the support of Partners, and
'campaigned' for change. Both analyses have been
chosen and written by the auditor, ethics etc..., who
has interviewed experts from independent
organisations to provide assurance that the bank's
story as presented is balanced.
In 2001, the bank set up a pilot scheme, enabling Manchester's Big Issue vendors to open current accounts. The bank worked with Big Issue in the North West to overcome practical difficulties faced by vendors, such as proving identity.