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Introduction
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Campaign Analysis:
  Financial Exclusion >>


Financial Statements 2001

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Special Projects : Campaign Analysis : Financial Exclusion
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combating financial exclusion
Background Social exclusion affects individuals, families and communities where there are high levels of unemployment, low skills, little or no investment and poor housing or infrastructure and shows up in low incomes, poor health, family breakdown and high crime rates.i In November 1999, the UK Government published a report on a key causal component - financial exclusionii. This noted that, whilst 1.5 million low-income families do not use banks and building societies, the reasons are complex. Outright refusal by the banks to provide an account is rare. "More often", it said, "the problem is a mismatch between potential customers' needs and the products on offer." Part of the Government's proposal was the requirement for banks to provide basic accounts.

The purpose of this review is to assess whether The Co-operative Bank's response to financial exclusion has been consistent with its co-operative and ethical values and the extent to which it has taken a lead amongst financial institutions.

An informed strategy The Co-operative Bank's researchiii found that the most pressing financial problems for people on low incomes were debt management and access to credit, rather than obtaining a current account. Further research, focused on young people in poor housing estates in Manchester and Brightoniv, identified a strong sense of alienation and exclusion from economic and social development. They said this resulted from, among other things, a lack of jobs and opportunities, poor housing conditions, high crime rates and a lack of influence over investments into the community.

The bank has responded to the following issues: debt management; access to affordable credit; the provision of basic banking facilities to people formerly excluded; ensuring that people have convenient ways to manage bills and other financial transactions; and the basic issue of investment in poor communities.

Debt Management Debt management is not exclusively a problem for people on very low incomes. However, research sponsored by the bank clearly shows that many people on low incomes fail to manage their debts and often use very high cost sources for credit and cash loans. The bank has campaigned consistently for free money advice and its own scheme claims significant success in helping people control and manage debt - 1,300 accounts have benefited from the services of the bank's new Debt Counselling Unit in 2001.

The Co-operative Bank's commitment to Credit Unions Policy Action Team 14's Reportii on Access to Financial Services called for a healthy and sustainable growth in credit unions, because, "they are open to low income groups, encourage small scale savings, provide low cost credit; and can be a bridge to other financial services." The bank has long supported the Association of British Credit Unions (ABCUL), sponsoring its conference and regional events, supporting its research and development programmes, supporting work on a Central Services Organisation proposed for UK credit unions and through significant bank staff inputs. The bank also provides banking services to 60% of UK credit unions.

Credit unions are clearly part of the solution to financial exclusion and one with which the bank has identified very strongly. However, the bank is also aware of where credit unions have failed. The bank is investing in helping credit unions to become more accessible to low income, working class people and is providing a pilot credit guarantee fund in health priority action areas to allow those people who have no savings to still access credit.

Banking facilities for the financially excluded The bank has a basic account, Cashminder, for those people applying for accounts who cannot meet the normal criteria for a full current credit account. Cashminder is not promoted separately from the bank's other services and is seen as a means of introducing and welcoming the financially excluded into normal bank services. There are currently 7,500 Cashminder accounts. More data on the profile of these customers and their ongoing history with the bank would throw light on whether basic accounts really help poor people. Special account facilities for refugees and for Big Issue vendors have overcome identity and residence requirements for 'normal' banking facilities.

Banks have generally been reluctant to disclose information on their provision of services to the socially excluded. The Co-operative Bank is one of only two banks to publish a detailed socio-economic profile of its customers (page 27). The bank does provide services to customers in low-income groups, but the percentage of the bank's customers in council accommodation appears lower than the proportion in the population.

Access The Co-operative Bank was the first, apart from the Post Office's own Girobank (now part of Alliance & Leicester), to arrange for its customers to carry out routine transactions at Post Office Counters. While Direct Debits are generally cheaper for paying domestic and other bills, more than six million householders pay some or all of their bills in cash. PayPoint is a branded payment collection agency free to the payer and paying commission to the agent which allows people to pay what they can afford when they have the cash. The Co-operative Bank has promoted this scheme, provided banking facilities and access points for PayPoint machines. The Co-operative Bank has also agreed to support the Government's proposals for a Universal Bank to provide more people with basic bank accounts through the Post Office network.

Investing in financially excluded communities The bank is involved in a number of community financing schemes directed at deprived areas and communities. Its "Youth Poverty" research programme and campaign has resulted in collaboration with the Community Foundation for Greater Manchester to provide funds for 'youth led' community investment initiatives. Monitoring its business customers in deprived areas shows more accounts and higher loan and overdraft balances than the UK banks' average.

Opinion Based on its own values and historic identification with economically marginalised communities, the bank has commissioned research into understanding the effects and causes of financial exclusion. It has responded with innovative ideas and in a variety of ways to align its business with the needs identified in its research. Dealing with chronic debt and providing viable alternatives to unregulated lenders and other sources of high cost credit have rightly, in my view been prioritised. The bank has also recognised the reality of the cash economy that many low-income families use and has supported low cost, convenient access for cash payment of domestic bills.

The bank's own research indicates some reasons why credit unions may be failing to meet the needs of the very poor. It is in a unique position to support and mediate change in the way credit unions operate. Ronnie Hobley, ABCUL President says: "The relationship between ABCUL and The Co-operative Bank has been in place for many years. ABCUL welcomes this support, both material and financial. We see this relationship as vital to the continuing growth of credit unions and also as a means of supplying affordable credit to those most in need. Their support is ongoing and we believe The Co-operative Bank will be in partnership with us for many years to come. This is a true example of co-operators co-operating."

The creation of a Universal Bank, due to be launched in Spring 2003 and which will be supported by the bank, is intended to provide a robust means for the entire retail banking sector to realise aspects of financial inclusion. Otherwise, the bank may need to address its relatively low penetration in some poorer sections of society and the low uptake of its basic bank accounts. This would require a different approach to that used for marketing financial services to the financially literate and affluent, that has been a focus of the bank's attention.
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