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Question 5 Results

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9

As a result of the financial crisis there is a growing

public debate about the need for a more responsible

culture in the banking sector. Which of the following

actions do you believe are most important in ensuring

that The Co-operative Bank promotes responsible

banking?

• The following five actions received the greatest support from

customers in the poll:

1) Avoiding excessively risky lending

(79%)

2) Ensuring pay and rewards for senior executives at

The Co-operative Bank are responsible and clearly

linked to individual and company performance

(77%)

3) Campaigning publicly to promote greater responsibility across the

banking sector

(66%)

4) Warning customers if their borrowing patterns appear to be

unsustainable or irresponsible

(58%)

5) Campaigning publicly to promote greater financial education

(43%)

Question 5 Results

Avoiding excessively risky lending

79%

Ensuring pay and rewards for senior executives at

The Co-operative Bank are responsible and clearly

linked to individual and company performance

77%

Campaigning publicly to promote greater responsibility

across the banking sector

66%

Warning customers if their borrowing patterns appear to be

unsustainable or irresponsible

58%

Campaigning publicly to promote greater financial education

43%

Offering products and services that ensure wider access to bank-

ing services

30%

Providing incentives for young people to save towards a deposit

for a house

28%

Offering products which give financial benefit to charities

27%

Encouraging customers to save more money

24%

Other

8%

Don’t know

0%

None of the above

0%

Poll Questions 1-7 Poll Questions 8-16

Links

Values and Ethics

Poll 2014

Poll Results