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Page Background Question 1 Results

Question 2 Results

Question 3 Results Question 4 Results Question 5 Results Question 6 Results Question 7 Results Question 8 Results Question 12 Results Question 9 Results Question 13 Results Question 10 Results Question 14 Results Question 11 Results Question 15 Results Question 16 Results Introduction

6

Question 2 Results

We want to understand how important the existing

and potential new areas of our Ethical Policy are to

you. Please rank your top four options in order of

how important they are to you personally.

• The following four areas received the greatest support from

customers in the poll:

1) Operating with honesty and transparency

(71%)

2) Promoting responsible banking

(63%)

3) Supporting co-operative principles and values where possible

(54%)

4) Promoting and protecting human rights, including equality

(50%)

Operating with honesty and transparency

71%

Promoting responsible banking

63%

Supporting co-operative principles and values where possible

54%

Promoting and protecting human rights, including equality

50%

Treating customers fairly

45%

Protecting the environment

40%

Supporting economic and social development in the UK

35%

Supporting economic and social development internationally

27%

Promoting and protecting animal welfare

15%

Poll Questions 1-7 Poll Questions 8-16

Links

Values and Ethics

Poll 2014

Poll Results